The journey toward greatness is fueled by NUTRITION that PERFORMS

Purina® Pro Plan® provides guaranteed nutrition for those who want specialized and great tasting food for their dog. Through continuous research, over 400 scientists, including nutritionists, veterinarians, and behaviorists, deliver advanced canine nutrition year after year.

Why Pro Plan®?



Like you, dogs are everything to us. While some brands are quick to jump on the latest human fads, everything we do has a singular focus—creating nutrition that helps bring out the very best in your dog. The proof is in our results—not our marketing.



Nourishing Pets. Enriching Lives.

At Purina, we believe in creating food that nourishes the whole pet, from giving them energy to chase a ball or conquer a feather to providing them with cutting edge nutrition that gives them more healthy, happy years with you. The bonds we have with our pets nourish their lives as well as yours - that's why we're always working hard to push pet nutrition forward. Our team of over 400 scientists, including nutritionists, aim to make discoveries that better the lives of pets everywhere, and conduct extensive, non-invasive studies to see how our formulas affect pets not just in the present, but for years to come. Pet lovers themselves, they know how it feels to want the very best for your pet.

Nutrition Philosophy:

We Don't Meet Standards, We Surpass Them

Did you know that pet food formulation is subjected to stricter standards than most human food? That's because pet food makes up the entirety of a pet's diet, so it has to deliver all of the nutrients they need. That's why pet foods so often use the phrase "complete and balanced."

Every pet food needs to meet federal (FDA) and state regulatory standards before they get anywhere near your pet's bowl. Pet food companies can volunteer to follow the Association of American Feed Control Officials' (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to make sure that their foods result in positive outcomes for real pets.

At Purina, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. That’s because we take pride in making sure our foods truly help pets thrive.

The Quality is in the Details

We know what it's like to obsess over your pet's nutrition and to wonder what kind of quality assurance goes into making sure a pet food is ready for a pet to eat. After all, most of us have pets of our own. That's why we work hard to ensure that our products are safe for pets.

We've spent the last 80 years building our trusted reputation, and we go the extra mile to make sure it stays that way for the next hundred years. To us, no detail is worth overlooking when it comes to taking care of pets.

Here's a crash course in everything we do to make sure our products live up to the highest of standards.

More Delicious + More Digestible = Nutrition That Does More

It's our goal to make products that your pet wants to eat, and to make sure they’re easily digestible. That's because we know that industry-leading nutrition is pointless if pets don't enjoy eating it, and even more pointless if it’s hard to digest and can’t go to work in your pet. If a cat turns her nose up at our food, or a dog finds it uncomfortable on his system, we go straight back to the drawing board. It's this standard that has driven us to become the best-in-class pet food company when it comes to nutrition that does more.

OUR Brands